• Logo for Yachting Week featuring a stylized sailboat and the text 'YACHT WEEK' in grey on a black background.
  • The ResX logo in white on a black background, with a stylized 'X' that resembles a sword or arrow.
  • Black and white champagne label with a horse and the text "Champagne Piaffe, Épernay France".
  • Black background with the white text 'Castle Air Aviation Group' centered.
  • Text reading 'Soso Swim' on a black background.
  • Amazon Prime Video logo with white text and arrow on black background.
  • Black background with white text that reads "Champagne Coup" in stylized font.
  • Black background with white stylized text logo that reads 'Nola'

“The best content isn't just made. It's lived.”

Who We Are

Most brands don't have a content problem. They have an identity problem.

We're a creative partner for taste-led brands. We define your social identity, build your content world, and make sure everything you put out stays true to what made people want you in the first place.

Tasteful Hedonism® is the philosophy behind everything we do. The lens we apply, the standard we hold, the reason brands trust us with theirs.

We Don’t just build your brand, we live & build it.

AI can't be in the room. We are.

We understand trends.
We also know when to ignore them.

A dinner table set with multiple plates of food, including a sliced loaf of bread, a tomato-based appetizer, a small open-faced sandwich with meat and greens, and a colorful vegetable dish. There are also glasses of white wine, a glass of water, and cocktail glasses with lemon slices. A person is visible holding a wine glass.
Inside a refrigerator with bottles of wine, beer, soda, and a wine cooler.
Two bottles of Petot Piaff sparkling wine partially buried in the snow with their labels visible.
Person in tan ski suit and black boots with snowboarding gear adjusting equipment on snow-covered landscape with mountain in background.

Our Approach

Brands lose themselves the same way people do. Slowly, then all at once.

The moment you start chasing trends, you lose the very thing that made people want YOU.

It's never been easier to be trendy. It's never been harder to stay Trendie. That's where we come in. We know what you stand for, and we make sure everything you put out is the proof.

500 MILLION+ views created organically. partnerships across taste-led hospitality, travel, & lifestyle brands. Content captured in 20+ countries.

WHAT SETS US APART

  • WE DON'T CHASE.

    We understand trends, we don’t chase them. That wouldn’t be trendie. That's not a strategy. It's a standard.

  • We have a point of view

    Most agencies execute. We edit. We know what fits your brand and what doesn't, and we're not afraid to say so.

  • We understand taste-led brands

    We've built brands in this space, including our own. We know how luxury travels, how culture moves, and what it takes to stay desirable.

  • We build worlds, not feeds

    Anyone can fill a grid. We build a content world with its own aesthetic, its own language, its own pull.

  • Trendie is the proof of concept

    We don't advise on cultural relevance. We live it. When we tell you how to stay Trendie, we're speaking from the inside.

what we do

  • We define how your brand thinks, speaks and positions itself culturally. The foundation everything else is built on.

  • How your brand looks, sounds and feels across every platform. Consistent, considered and recognisably yours.

  • Created from inside the world your brand belongs to.

  • Bringing the right people into your brand world. We filter by taste, not follower count, through the Trendie Club, creator partnerships and real life moments.

  • End to end campaign thinking and execution. From concept to content to cultural moment.

OUR WORK

  • Composite of four scenes: A woman drinking wine at a party indoors; a breakfast tray with croissants, fruit, and coffee outdoors on a sunny day; people having a conversation outdoors on cobblestone street; a man talking on a mobile phone under a tree in a park.

    LIFESTYLE

  • A collage of four images: a bubble bath with a gold faucet, a cozy bedroom with a four-poster bed, a rustic wooden table with breakfast including oats with jam, bread, and coffee, and a bedroom with a large window showing mountain views and sunshine.

    HOTELS

  • Collage of four images: two martini cocktails garnished with green olives, four glasses with a yellow drink and ice cubes with red chili slices, a hand holding a glass of white wine with fried croquettes and a small plate of lemon, and a table set for two with white tablecloth, two wine glasses, and red chairs outside against a stone wall.

    RESTAURANTS

  • A collage of four images: top left shows historic European-style buildings on a city street, top right features a ski lift over snowy mountain slopes, bottom left displays a tropical beach with palm trees and boats on clear blue water, bottom right shows people on a sandy beach with a surfer and rocks, during sunset or sunrise.

    TRAVEL

  • Collage of four images showing different alcoholic beverages: top left with people holding bottles and glasses of champagne, top right with a hand holding a bottle of Reben Spritz against snowy mountains, bottom left with cans and glasses of Après 92 dry alpine gin, and bottom right with bottles and cans of various drinks in a refrigerator.

    F&B

  • Collage of four images showing various live music performances in different settings, including a jazz band in a record store, a solo pianist at an indoor venue, a dance party with video projections, and a band playing outdoors during sunset.

    MUSIC & CULTURE

We connect you to
trendie-approved creators

Every creator we put in your world has been vetted against the Trendie standard. They live the life. They have taste. They know how to be in a room. And how to enjoy it, tastefully. They're living it anyway. We're inviting you in.

Real people.
Real content.
Real moments.
Real connection.

We don’t settle for anything less.

partner with us

We're selective about who we work with. Not every brand is a Trendie brand, but if yours is, or could be, let's talk.

A woman smiling and making a peace sign with her right hand, wearing a white cardigan over a beige top and patterned pants, standing indoors next to a window with blinds.

Meet the Founder

“I founded Trendie Social after years of living and building recognisable brand worlds with my iPhone, a genuine point of view and a love for people, travel and new experiences. Growing up bilingual, I've always instinctively been able to hold two things at once. Whether that's enjoying the moment whilst creating the next, living and building at the same time, or being inside an experience whilst knowing instinctively how to translate it to someone who wants to be.

Anyone can create content but not all content can carry meaning. Not because we've become meaningless, but because we've forgotten to have a point of view. What frustrated me most was how disingenuous marketing had become. I wanted to prove that you can move with culture without losing yourself to it.

Three years later, we've built brands across hospitality, travel, and lifestyle in over 20 countries, generated over 500 million views organically, and created campaigns that actually shaped culture. Not by chasing trends. But by staying Trendie.”

India Hogg